College students' attitude towards the celebrities' endorsements
Page(s)
1
/1 Questions:13
1.单选
*
Do you focus on endorsements of the star products?
a.always
b.sometimes
c.项never
d.it depends
2.单选
*
Do you think celebrities' endorsements are believable?
a.Yes
b.No
c.It depends on the celebrity
d.It depends on the products
3.单选
*
Are you disgusted with the celebrities' endorsements?
a.Yes
b.No
c.It depends on the celebrity
d.It depends on the products
4.单选
*
How many times do you purchase the celebrities'endorsements of the products for every month?
a.less than 5 times
b.6-10 times
c.more than 10 times
5.单选
*
If you have a choice to pick similar products, do you prefer the product that the celebrity endorses?
a.Yes
b.No
c.It depends on the category
d.It depends on the quality and price
6.单选
*
In the similar products, what's the price ratio that you are willing to pay for the celebrity product over the other product?
a.Less than 10%
b.10%-30%
c.30%-50%
d.more than 50%
7.单选
*
Will you buy the product because of the celebrity?
a.Yes
b.No
c.It depends on the product
d.It doesn't matter
8.单选
*
When given a choice of the same product, will you change your attitude towards the product because of the different endorsers?
a.Yes
b.No
c.It depends on the product
d.It doesn't matter
9.单选
*
Do you think the celebrity endorsements of the product would be misleading?
a.Yes
b.No
c.It depends on the endorser
d.It depends on the product
10.单选
*
Do you believe that the endorsers really had used the products?
a.believe
b.not believe
c.not clear to say
11.单选
*
Do you believe when celebrities endorse the product, they would consider the security of consumers?
a.Yes
b.Only for themselves
c.not clear to say
12.单选
*
: If there is a problem with a product that a celebrity uses, will you believe in any other products that the celebrity endorses?
a.continue to believe
b.not believe any more
c.It depends on the quality
13.If your idols retired or died, are you still agree to buy the brand they endorsed before?
*
yes, I agree
no, I will not.
It depends on the product
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